Advisor toolkit

Grow and manage your business

Whether you’re a retirement specialist or simply manage a plan as part of your client’s overall portfolio, our helpful tools and resources can help you optimize how you sell and service retirement plans.

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Build your brand to enhance your prospecting

Personal Brand Building Guide

In a saturated advisor market, how can you stand out and win more business? This interactive guide contains nearly 20 pages of tips, insights, and exercises to help you create a memorable personal brand that converts prospects to clients.

Five Ways for Financial Advisors to Prospect 401(k) Clients

Growing your book of business is easier than you might think. Even if you don’t specialize in 401(k) plans, these five tips can help you prospect more effectively to all your potential retirement clients.

Writing Effective Prospecting Emails

Success in sending engaging and effective prospecting emails starts with knowing the basics. Read this article for tips and sample emails you can use to get the right messages to the right prospects.

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Expand your retirement plan growth strategy

Small Business Growth Strategy

Advisors may not often work with small business retirement plans, but companies of all sizes need retirement savings solutions too. Gain insight into the opportunities presented by small business retirement plans and how they can help you grow your advisory practice.

Overcoming Business Owner Objections

As an advisor, clients may have a few objections when approached about offering a retirement plan for their business. Learn how to overcome some of the most common concerns employers have about sponsoring a 401(k) plan.

Introduction to MEPs and PEPs

MEPs and PEPs offer many benefits for both advisors and clients: an affordable, turnkey solution with less burden than traditional, standalone plans. Learn more about how MEPs and PEPs can help you grow your advisory practice.

Closing the Gap: Pooled Employer Plans

Pooled employer plans (PEPs) are a type of retirement plan designed specifically to eliminate some of the barriers that have traditionally kept smaller businesses from offering a retirementsavings plan and make it easier for more Americans to participate in an employer sponsored retirement plan.

Selling Beyond the 401(k)

While many clients already understand the value of a 401(k) plan, some may be suitable for other retirement plan solutions as well. Learn more about alternative plan types for clients.

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Drive better outcomes with plan design

Safe Harbor Plan Design Overview

Small businesses often face unique challenges when it comes to passing certain non-discrimination tests, but a safe harbor plan design can help. Use this straightforward guide to help you explain what safe harbor is and how it may benefit clients.

IRA vs 401(k)

When it comes to saving for retirement, clients have numerous options. Use this resource to help explain the key benefits and differences between various retirement plan offerings.

Automatic Enrollment Features and Benefits

There are many benefits associated with adding an automatic enrollment feature to your client’s retirement plan—for both the employer and employees. Use this resource to help clients understand the key benefits of auto enrollment.

Optimizing Plan Performance

Simplify administration, drive participation, and boost retirement readiness with services and programs designed to support plan performance and health.

Learn more about retirement savings options and how plan features can help drive participation.

Optimize Plan Performance

Ease administrative burdens with supportive tools

Benefits of Payroll Integration

From growing your business and building a referral network to saving your clients valuable time, learn how a payroll integrated retirement savings solution can benefit all involved.

3(16) Fiduciary Services Overview

Utilizing a 3(16) fiduciary service can help ease administrative burdens, create efficiencies in your routine processes, and satisfy fiduciary obligations. Learn more about how our 3(16) administrative fiduciary services can help reduce your workload as an advisor.

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Resources

Advisor toolkit

Build your brand to enhance your prospecting

Expand your retirement plan growth strategy

Drive better outcomes with plan design

Ease administrative burdens with supportive tools

Resources

Small business growth strategy

Five ways to prospect 401(k) clients

Payroll integration overview for advisors